persona: users, consumers, customers, clients and humans!

In any order you see it, the common element in the above categories are the stories we hear from each of these people and are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve a market. The contexts of these... Continue Reading →

affordable housing calculator: expert input and community engagement

Expert input and team engagement: Bringing the affordable housing technology leads, coordinators, stakeholders and municipal liaisons to communicate to enable better product design was the goal for this effort. Research Methods used: Interviews, heuristic review of current affordable housing websites, community discussion, developers' feedback. Communication for a team of people with disparate backgrounds is a challenge when you... Continue Reading →

ethnographic interviews

Ethnographic Interviews: Consumer Negotiations   The Urban Indian middle class in India has undergone tremendous changes in their lives due to the simple fact of increased income levels and thereby increases in disposable incomes. One way to look at this change would be to look at economic data and another one is to look at... Continue Reading →

tool muse usability testing

Usability Testing for Tool Muse Research Methods used: Usability Testing, graphic analysis of icons brand images used. Analyze language use, relatability, efficacy to the target demographic. This involved heuristic evaluation of the website, increasing branding techniques to apply visibility, creating consistency in typography, enhance visibility. Research outcome: This process lead to refining of the digital... Continue Reading →

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