Marginalia is a user experience (UX) research consultancy founded by Hema Waghray. She has a unique combination of sociology, qualitative research and technology in her background, bringing in critical user input to the research products as well as to product development.

Marginalia signifies the importance of using and including that which is in the margins; that which is made note of and forgotten and remains critical in the big picture. It attempts to bring to the fore the pieces that get left out in a conversation, in a development process or a story and examines them for inclusion through using qualitative research methods and analysis along with the hard data.


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