ABOUT MARGINALIA

Marginalia is a user experience (UX) research consultancy founded by Hema Waghray. She has a unique combination of sociology, qualitative research and technology in her background, bringing in critical user input to the research products as well as to product development.

Marginalia, a term I borrowed from Krista Tippet, signifies the importance of using and including that which is in the margins; that which is made note of and forgotten and remains critical in the big picture. It attempts to bring to the fore the pieces that get left out in a conversation, in a development process or a user pain point/story and examines them for inclusion through using qualitative research methods and analysis along with the hard data.

 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: