The Bike View website/app came out of data analysis work at Code for Princeton on New Jersey Department of Transportation Crash Data. In order to use the data further, the Princeton Bike and Pedestrian Alliance member came forward with an idea to use Bike Crash data. Experienced bikers in the Princeton area were able to help out. The user stories are structured around the following questions that users were queried around.
- What kind of App do you want? What feature is most important to the bicyclists?
- As a bicyclist, what problem do you want addressed? What is your main concern?
- What process or program can be made better with technology?
- What do you currently use in terms of an app or a website?
Users can be put into two categories from our sample- all weather bicyclists and those who bike only in warm weather. The ones who bike in all weathers know all the rules and bike on pretty much all lanes- even Rt. 206. Those who bike in warm weather do so on the safe routes that they have explored- which is all roads away from Nassau Street. Following are the user feedback: Continue reading “ux research for bike view: new jersey dot crash data”
In any order you see it, the common element in the above categories are the stories we hear from each of these people and are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve a market.
The contexts of these users bring together the larger value in today’s world of marketing and micro moments. Increasingly, it is the context that connects the short moments of demand in the economy. Connecting the service or the product to the consumer in a short span of time is the great benefit of “Personas”. Continue reading “persona: users, consumers, customers, clients and humans!”
Expert input and team engagement: Bringing the affordable housing technology leads, coordinators, stakeholders and municipal liaisons to communicate to enable better product design was the goal for this effort.
Research Methods used: Interviews, heuristic review of current affordable housing websites, community discussion, developers’ feedback.
Communication for a team of people with disparate backgrounds is a challenge when you have to code and build something together that serves a third party- here the public at large. It is furthermore a challenge when the task is a volunteer effort for some and is a job for some others on the team. The key stakeholders are the public, the users who need the technology to better their lives. This disparate team sometimes is speaking different languages- which for all purposes they will, since they have become experts in their chosen fields. But in order to innovate successfully, this team needs to talk to each other and communicate well. Continue reading “affordable housing calculator: expert input and community engagement”
Ethnographic Interviews: Consumer Negotiations
The Urban Indian middle class in India has undergone tremendous changes in their lives due to the simple fact of increased income levels and thereby increases in disposable incomes. One way to look at this change would be to look at economic data and another one is to look at it from a qualitative standpoint and see what is happening in people’s lives. People make negotiations on an everyday basis with this new disposable income as they utilize it in a market place. I looked at how a citizen focused middle class slowly took on the shape of a consumer focused middle class.
Ethnographic interviews utilized for this purpose brought in interesting concepts that weave through the process of negotiations and bring in some interesting insights using consumption theory. The research methods used were interviews based on a uniform question bank that was utilized throughout the research process.
The research was conducted as part of the doctoral thesis with 150+ interviews audio recorded, transcribed and coded for analysis based on theory.
Picture Courtesy: The Hindu
Usability Testing for Tool Muse
Research Methods used: Usability Testing, graphic analysis of icons brand images
used. Analyze language use, relatability, efficacy to the target demographic.
This involved heuristic evaluation of the website, increasing branding techniques
to apply visibility, creating consistency in typography, enhance visibility.
Research outcome: This process lead to refining of the digital experience for
Tool Muse customers.
The company had issues related to low client engagement due to it's design issues.
Jargon change to fit real world language helped with refining the message of TM.
I created a path to refine the digital experience for the clients.
If you would like to explore the options to get this testing done please leave
a comment and I will get in touch with you.