UX research: a persona for job search app in Princeton

The local job-app is for low-wage workers in Princeton area. Through the process of 1:1 interviews and field studies– I iterate with the business analyst, the developers and stakeholders for Code for Princeton. This helps in keeping the focus on the expectations of the design team as well as the users in mind. Here is a persona I provide for a job app- Cesar Vallejo- to be used for the design phase of development. The design team was able to incorporate the elements from the persona into wire-frames and a prototype for the app.


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