marginaliaa

I am a dot connector, someone who loves to dig deep into pain points, find errant layers of details and connect them. I love working with people, understanding their contexts and listening to their stories (demographics and the sociologically significant data). Giving this sociological perspective to the stories has been the process I followed.  In the past, I have interviewed bikers, job-seekers, administrators, patients to understand their user pain points. I study their specific context, look into the related stories in other demographics, look at other societal contexts to understand how things are different and if there is options of adaptability in the current context. A contextual review, a heuristic analysis, a comparative assessment and data analysis is what is required to get to the pain point.

The work I do is possible due to an immediate empathy that I am able to advance to a context. I put myself in the users shoes then calculate and assess what their story looks like in terms of technology, time, need and usage. I then find what’s lacking in the context of an interface and a design and take it from there. To me clients/users are people first, always!

Some of the outcomes I provide are affinity diagrams, user flows, personas, journey maps and solution prototypes to developers.