Category: consumption research

• Ethnographic interviews: consumer negotiations

  

  This research was conducted as a part of the PhD thesis (abstract) on the Urban Indian middle class in India that has undergone tremendous changes in their lives due to the simple fact of increased income levels and thereby increases in disposable incomes. One way to look at this change would be to look at…

  Hema Malini

  November 15, 2016

  analysis, consumption research, ethnography, grounded theory, interviews, sociological research, sociology, survey

  commodities, consumption, interviews, PhD