Category: sociology
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A Micro History in Hyderabad
Hema Malini Waghray or Malini is the principal investigator for the archival research project on the Brahma Kshatriya Community (BKC) of Hyderabad. It is one of the thriving communities, with a syncretic identity, thriving for centuries in the diverse religious and ethnic landscape of Charminar, the Old City and new Hyderabad and is a progressive…
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Choosing Wellness
The business stakeholders at Choosing Wellness gave a proposal to set up the site from scratch and I started with detailed immersive research into health and wellbeing. The initial site set up was with the program managers and engineers at WordPress, followed by my work to bring in writers. This involved 1:1 meetings, to talk…
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Ethnographic interviews: consumer negotiations
This research was conducted as a part of the PhD thesis (abstract) on the Urban Indian middle class in India that has undergone tremendous changes in their lives due to the simple fact of increased income levels and thereby increases in disposable incomes. One way to look at this change would be to look at…