research on employment in Princeton area

sociological research before the UX

There is a blackbox that needed to be unearthed before the job search app began. It came out of the user need to fill the gap for the low-wage work force in Princeton. Combining the various disparate elements of the ongoing employment efforts underway by many agencies in the area was a task in itself. Some of the work that is happening on unemployment, job-search and job readiness around town is listed below.

First is the summary of the meeting I had with Elisa Niera of Princeton Township Human Services. The work seems to dissect across income boundaries. She was the key figure providing all the following details.
1. Latinos in Progress (POC: Nina Lavado) – no website to get more details.
2. Committed and Faithful Princetonians (YMCA) (POC: Larry Sprull and Fern Sprull), mostly work is with African American populace.
3. Elisa Niera working with Stonehill Church- a non-denominational church with skilled patrons who are participating in a mentoring pilot program for job-readiness. December 19 is the 1:1 workshop/pilot and it caters to skilled workers. Niera works with GA (general assistance) and TANF (temporary assistance to needy families) folks to bring them into the workforce.
4. Library itself has programs for employment in terms of resume building, interview prep and mostly catering to white collar jobs.
5. Princeton University- POC is Christine Applegate is the Director of Community and Regional Affairs. She is always looking to engage with the community and this might be something that the university might be willing to take on. Continue reading “research on employment in Princeton area”

persona: users, consumers, customers, clients and humans!

In any order you see it, the common element in the above categories are the stories we hear from each of these people and are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve a market.

The contexts of these users bring together the larger value in today’s world of marketing and micro moments. Increasingly, it is the context that connects the short moments of demand in the economy. Connecting the service or the product to the consumer in a short span of time is the great benefit of “Personas”. Continue reading “persona: users, consumers, customers, clients and humans!”