persona: users, consumers, customers, clients and humans!

In any order you see it, the common element in the above categories are the stories we hear from each of these people and are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve a market.

The contexts of these users bring together the larger value in today’s world of marketing and micro moments. Increasingly, it is the context that connects the short moments of demand in the economy. Connecting the service or the product to the consumer in a short span of time is the great benefit of “Personas”. Continue reading “persona: users, consumers, customers, clients and humans!”

affordable housing calculator: expert input and community engagement

Expert input and team engagement: Bringing the affordable housing technology leads, coordinators, stakeholders and municipal liaisons to communicate to enable better product design was the goal for this effort.

Research Methods used: Interviews, heuristic review of current affordable housing websites, community discussion, developers’ feedback.

Communication for a team of people with disparate backgrounds is a challenge when you have to code and build something together that serves a third party- here the public at large. It is furthermore a challenge when the task is a volunteer effort for some and is a job for some others on the team. The key stakeholders are the public, the users who need the technology to better their lives. This disparate team sometimes is speaking different languages- which for all purposes they will, since they have become experts in their chosen fields. But in order to innovate successfully, this team needs to talk to each other and communicate well. Continue reading “affordable housing calculator: expert input and community engagement”

tool muse usability testing

Usability Testing for Tool Muse
Research Methods used: Usability Testing, graphic analysis of icons brand images 
used. Analyze language use, relatability, efficacy to the target demographic.
This involved heuristic evaluation of the website, increasing branding techniques
to apply visibility, creating consistency in typography, enhance visibility. 

Research outcome: This process lead to refining of the digital experience for 
Tool Muse customers. 
The company had issues related to low client engagement due to it's design issues. 
Jargon change to fit real world language helped with refining the message of TM.
I created a path to refine the digital experience for the clients.
 
If you would like to explore the options to get this testing done please leave
a comment and I will get in touch with you.