Tool muse usability testing

Usability Testing for Tool Muse
Research Methods used: Usability Testing, graphic analysis of icons brand images 
used. Analyze language use, relatability, efficacy to the target demographic.
This involved heuristic evaluation of the website, increasing branding techniques
to apply visibility, creating consistency in typography, enhance visibility. 

Research outcome: This process lead to refining of the digital experience for 
Tool Muse customers. 
The company had issues related to low client engagement due to it's design issues. 
Jargon change to fit real world language helped with refining the message of TM.
I created a path to refine the digital experience for the clients.
 
If you would like to explore the options to get this testing done please leave
a comment and I will get in touch with you.

Published by hema

I am a trained sociologist and an archival and UX researcher. I am currently the principal investigator for an archival research project on the brahmakshatriyasofhyderabad.com in Hyderabad and also researcher/ manager for choosingwellness.org. I also go by my other name Malini. I am a translator of notes that remain in the margins to bring the user of technologies into sharper focus. I use the term community researcher, immersive researcher to talk about the work I do. In the past, as a Director and user experience lead at Code for Princeton I worked with non-profits, community groups, users, and subject matter experts to identify areas of need. I translated this into conversations with brigade members, developers, potential users, and other stakeholders. The applied ethnography and social research skills got me to meet with a diverse set of people across the broad middle class spectrum in Urban India. Living and working in New Jersey for the past several years has given me a breadth and width of understanding and engaging with people adding critical diversity to my bracket of "users" and experience all rolled in one.

prototype, requirement analysis, stakeholder, usability testing

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