Usability Testing for Tool Muse Research Methods used: Usability Testing, graphic analysis of icons brand images used. Analyze language use, relatability, efficacy to the target demographic. This involved heuristic evaluation of the website, increasing branding techniques to apply visibility, creating consistency in typography, enhance visibility. Research outcome: This process lead to refining of the digital experience for Tool Muse customers. The company had issues related to low client engagement due to it's design issues. Jargon change to fit real world language helped with refining the message of TM. I created a path to refine the digital experience for the clients. If you would like to explore the options to get this testing done please leave a comment and I will get in touch with you.
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