The location for this prototype was the bike view front page showcasing how the first page. This signifies the most critical aspects of what the users would like to look at based on their feedback after usability testing was done.
The landing page for the page BikeView.org is the first impression that is created and it is what will stay in the users’ mind. It needs to convey the objective which is really tied in with people USING the website. We have a host of people who will use the site- municipality, police officers, researchers, public, planners etc. But our one key user has been the BIKER -all else being the additional beneficiaries.
The objective is to focus around the need that the user wants to satisfy and the action we want users to take. Addressing just one important aspect of the biker is a good way to bring sharper focus to our work.Continue reading “User testing for bike view”
The Bike View website/app came out of data analysis work at Code for Princeton on New Jersey Department of Transportation Crash Data. In order to use the data further, the Princeton Bike and Pedestrian Alliance member came forward with an idea to use Bike Crash data. Experienced bikers in the Princeton area were able to help out. The user stories are structured around the following questions that users were queried around.
- What kind of App do you want? What feature is most important to the bicyclists?
- As a bicyclist, what problem do you want addressed? What is your main concern?
- What process or program can be made better with technology?
- What do you currently use in terms of an app or a website?
Users can be put into two categories from our sample- all weather bicyclists and those who bike only in warm weather. The ones who bike in all weathers know all the rules and bike on pretty much all lanes- even Rt. 206. Those who bike in warm weather do so on the safe routes that they have explored- which is all roads away from Nassau Street. Following are the user feedback:Continue reading “UX research for bike view: New Jersey department of transportation crash data”
Usability Testing for Tool Muse Research Methods used: Usability Testing, graphic analysis of icons brand images used. Analyze language use, relatability, efficacy to the target demographic. This involved heuristic evaluation of the website, increasing branding techniques to apply visibility, creating consistency in typography, enhance visibility. Research outcome: This process lead to refining of the digital experience for Tool Muse customers. The company had issues related to low client engagement due to it's design issues. Jargon change to fit real world language helped with refining the message of TM. I created a path to refine the digital experience for the clients. If you would like to explore the options to get this testing done please leave a comment and I will get in touch with you.