landing page- bike view

The location for this prototype was the bike view front page showcasing how the first page signifying the most critical aspects of what the users would like to look at based on their feedback after usability testing was done.

The application is able to use real time data from the NJ DOT dashboard and provide location insights about accidents, weather conditions and updates from Mercer county and the Princeton police.

user testing for bike view

BikeView.org

The landing page for the page BikeView.org is the first impression that is created and it is what will stay in the users’ mind. It needs to convey the objective which is really tied in with people USING the website. We have a host of people who will use the site- municipality, police officers, researchers, public, planners etc. But our one key user has been the BIKER -all else being the additional beneficiaries.
The objective is to focus around the need that the user wants to satisfy and the action we want users to take. Addressing just one important aspect of the biker is a good way to bring sharper focus to our work. Continue reading “user testing for bike view”

affordable housing calculator: expert input and community engagement

Expert input and team engagement: Bringing the affordable housing technology leads, coordinators, stakeholders and municipal liaisons to communicate to enable better product design was the goal for this effort.

Research Methods used: Interviews, heuristic review of current affordable housing websites, community discussion, developers’ feedback.

Communication for a team of people with disparate backgrounds is a challenge when you have to code and build something together that serves a third party- here the public at large. It is furthermore a challenge when the task is a volunteer effort for some and is a job for some others on the team. The key stakeholders are the public, the users who need the technology to better their lives. This disparate team sometimes is speaking different languages- which for all purposes they will, since they have become experts in their chosen fields. But in order to innovate successfully, this team needs to talk to each other and communicate well. Continue reading “affordable housing calculator: expert input and community engagement”

tool muse usability testing

Usability Testing for Tool Muse
Research Methods used: Usability Testing, graphic analysis of icons brand images 
used. Analyze language use, relatability, efficacy to the target demographic.
This involved heuristic evaluation of the website, increasing branding techniques
to apply visibility, creating consistency in typography, enhance visibility. 

Research outcome: This process lead to refining of the digital experience for 
Tool Muse customers. 
The company had issues related to low client engagement due to it's design issues. 
Jargon change to fit real world language helped with refining the message of TM.
I created a path to refine the digital experience for the clients.
 
If you would like to explore the options to get this testing done please leave
a comment and I will get in touch with you.