In any order you see it, the common element in the above categories are the stories we hear from each of these people and are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve a market.
The contexts of these users bring together the larger value in today’s world of marketing and micro moments. Increasingly, it is the context that connects the short moments of demand in the economy. Connecting the service or the product to the consumer in a short span of time is the great benefit of “Personas”. Continue reading “persona: users, consumers, customers, clients and humans!”