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UX research for bike view: New Jersey department of transportation crash data
The Bike View website/app came out of data analysis work at Code for Princeton on New Jersey Department of Transportation Crash Data. In order to use the data further, the Princeton Bike and Pedestrian Alliance member came forward with an idea to use Bike Crash data. Experienced bikers in the Princeton area were able to…
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Persona: users, consumers, customers, clients and humans!
In any order you see it, the common element in the categories of users, consumers, clients and customers are the stories we hear from each of these people and these are of value. Each one has a context and each serves a different purpose and has a story. Woven together for value- the stories serve…
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Affordable housing calculator: expert input and community engagement
Subject Matter Expert input and team engagement: Bringing the affordable housing technology leads, coordinators, stakeholders and municipal liaisons to communicate and enable better product design was the goal for this effort. Research Methods: Interviews, heuristic review of current affordable housing websites, community discussion, developers’ feedback. Communication for a team of people with disparate backgrounds is…
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Ethnographic interviews: consumer negotiations
This research was conducted as a part of the PhD thesis (abstract) on the Urban Indian middle class in India that has undergone tremendous changes in their lives due to the simple fact of increased income levels and thereby increases in disposable incomes. One way to look at this change would be to look at…
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Tool muse usability testing
Usability Testing for Tool Muse Research Methods used: Usability Testing, graphic analysis of icons brand images used. Analyze language use, relatability, efficacy to the target demographic. This involved heuristic evaluation of the website, increasing branding techniques to apply visibility, creating consistency in typography, enhance visibility. Research outcome: This process lead to refining of the digital experience for Tool…
marginaliaa 